|In an era defined by unprecedented media connectivity and 24 hour interaction, the success of any organisation rests on the ability of the communication team to ensure staff are engaged, understand what is expected of them, and that external stakeholders are kept informed and satisfied. Communication professionals are technical specialists, but mastery of this specialised knowledge doesn’t equate to successful leadership.
Transitioning from a technical communication specialist to a strategic leader who not only supports the business, but adds value through decisive guidance, is not a straight forward process. As a leader, it’s vital to consider the broader organisational goals and constraints and align not only yourself but your team with them. Leaders in the communication profession need to create an environment conducive to fast, creative, and considered decisions.
In this workshop, participants will be guided through a number of activities and be presented with strategies designed to assist their progression from technical specialist to strategic leader. The interactive course will explore the demands of communications leadership and the skills and attributes needed to lead an effective team and achieve key organisational outcomes.